Trading Google's Trends


Think you know what’s hot and what’s not? Find out from Google’s 2007 year-end Zeitgeist report.

Zeitgeist, means “the spirit of the times” according to Marissa Mayer, Google VP of Search and User Experience. And every year the search giant compiles a list of its "fastest rising U.S. search terms" then publishes them in Google’s year-end Zeitgeist report.

Here are some highlights.

- Apple's (AAPL) iPhone was the year's fastest rising search term. Is it a sign of Apple's momentum?

- In entertainment, Hannah Montana far outpaced the Rolling Stones as well as Barbie. Could that signal strength for the Disney (DIS) franchise?

- Microsoft's (MSFT) Xbox led the way most of the year in game consoles, but Nintendo's (NTDOY) Wii is really taking off this holiday season. Does that make Nintendo a buy?

- Although Blu-ray is popular, HD DVD is generating a lot more interest.

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Can you trade the Zeitgeist report?

I’m not so sure about trading search term trends, Jeff Macke said. I recommend caution.

Pete Najarian agreed. Traders shouldn’t read too much into these results.

> Read more: "2007 Year-End Zeitgeist"


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Trader disclosure: On Dec. 14, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Najarian owns (CSCO), (BIIB),Najarian owns (BSC) options, (TSO) Options, (TT) Options, (GOOG) Options, (YHOO) Options; Finerman's Firm Owns (GS), (VLO), (TSO), (WMT), (YHOO), (TWX),(INTC); Finerman's Firm Is Short (IWM), (IYR), (SPY), (IJR), (MBI); Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Finerman's Firm Is Short (MDY) And Owns (MDY) Puts; Finerman's Firm Owns (MSFT) Options; Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Owns Russell 2000 Puts