Consumers' Holiday Secrets Revealed


Americans plan to spend on average $782 on holiday shopping. This is 6% more than last year according to a CNBC Holiday Central Survey. Where are they shopping?

Here are some results we thought you’d find interesting.

Average Spending up 6%
’07 - $782
’06 - $738

Where Americans Are Shopping
Big Box: 44% ('07) 49%('06) - 5%
Online: 22% ('07) 18% ('06) +4%

What’s the trade?

Jeff Macke likes Best Buy (BBY) ahead of earnings Tuesday as a trade. It’s the number one electronic retailers of it type. Also, Macke remains a seller of Starbucks (SBUX).

> Read more: What Recession? Holiday Spending Expected to Rise


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Trader disclosure: On Dec. 17, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (YHOO), (DIS); Najarian Owns (BIIB); Najarian Owns (GOOG) Options, (TGT) Options,(YHOO) Options; Finerman's Firm And Finerman Own (FLS), (GS); Finerman's Firm Owns (TSO), (VLO), (WMT), (YHOO), (AEO), (DVA); Finerman's Firm Is Short (SPY), (IWM), (IYR), (IJR), (MDY), (MBI), (SUN); Finerman's Firm Is Short (LEH) And Owns (LEH) Puts; Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Owns Russell 2000 Puts; Finerman's Firm Owns (MSFT) Calls