CNBC Presents a Special Four-Part Series, "The Big Idea with Donny Deutsch: Road to CES," Hosted by Donny Deutsch and Made Possible by Open from American Express


ENGLEWOOD CLIFFS, N.J. – December 19, 2007 –Every Big Idea begins with a hope and a dream, but not every Big Idea makes it to CES.

Beginning tonight, December 19th at 10PM & 1AM ET, CNBC and OPEN from American Express present a four part series, "The Big Idea with Donny Deutsch: Road to CES." In these unprecedented shows, CNBC's Donny Deutsch brings together experts to coach viewers with actionable strategies and practical tools needed to take big ideas from inspiration to execution.

Whether it's launching a business and working toward making your first million, expanding a business and taking it to the next level, branding your business and becoming a household name, or evolving your business and innovating for the future, each one hour program will connect you directly with the information you need to succeed. The special series is designed to help entrepreneurs at any stage of their business to gain valuable information and insight on how to grow it.

"The ideas showcased at CES all stem from innovators and leaders who had the vision to marry their aspiration to flawless execution for success," said Donny Deutsch. "In this special event, we go beyond hopes and dreams to the real nuts and bolts of success."

"OPEN is committed to championing small business growth and this series will offer actionable insights and help small business owners at any stage," said Susan Sobbott, President of OPEN from American Express. "We are pleased to present this program and also to attend CES."

Following is the schedule for CNBC's "The Big Idea with Donny Deutsch: Road to CES" four-part series delivering the ultimate tool kit for entrepreneurs and small business owners:

  • Making Your First Million (Wednesday, December 19th at 10PM &1AM ET) The entrepreneurs behind the breakthrough Lightglove device get the tools they need to make their product a success and increase their sales to seven digits, with the founders of CES icons Monster Cable and Thiel Audio.
  • Becoming A Household Name (Thursday, December 20th at 10PM & 1AM ET) The CEO of BugLabs is hoping to do for the consumer electronics business what open-source software did for the Internet. Tom Smith, the founder of TASER, shows him how to build brand recognition and get the publicity he needs for success.
  • Expanding Your Small Business (Wednesday, December 26th at 10PM & 1AM ET) The man behind the MoGo Mouse, a thin, Bluetooth-enabled computer mouse designed for travel, learns what he needs to develop his business and increase profitability while managing the bumps along the way, with the founder of recent CES success story SCOTTeVEST.
  • Evolving Your Small Business (Thursday, December 27th at 10PM & 1AM ET) The founder of H2O Audio, maker of waterproof iPod accessories, will go to new depths to stay fresh and innovative, with advice from the CEO of Sima Products, the winner of the 2006 CES Innovation Award.

For more information including tools, customized advice and to direct questions to our experts, log on to: bigideaCES.cnbc.com.

CNBC's "The Big Idea with Donny Deutsch: Road to CES" airs Wednesday, December 19th, Thursday, December 20th, Wednesday, December 26th and Thursday, December 27th in "The Big Idea with Donny Deutsch" regularly scheduled time period at 10PM and 1AM ET.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.