Why does every article I read about the retail sector state something to the effect that lots of gift card users could "turn the holiday shopping season around" or "make up for a holiday shopping season that was less than expected"? Since gift cards are paid for upfront, aren't retailers better off if fewer gift cards are redeemed?
What am I missing here?
-- Chris W from Arkansas
I used to wonder myself Chris and what I’ve learned is this. Many shoppers redeem their gift cards in the days and weeks right after Christmas when stores discount heavily. And they often spend more than the dollar amount on the gift cards. Sometimes it’s a lot more. So a high redemption rate can really add up!
-- Lee Brodie
That leads to our readers poll. If you received a gift card this Christmas how much more than the dollar amount on the card would you be willing to spend for something you want. You can either answer the poll below or send us an e-mail at firstname.lastname@example.org and your comment might be posted on the Rapid Recap!
Got something to say? Send us an e-mail at email@example.com and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to firstname.lastname@example.org.