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CNBC has Robust Ratings Growth in 2007

ENGLEWOOD CLIFFS, N.J., January 4, 2008--CNBC, First in Business Worldwide, had robust ratings growth in 2007 and had its best year in Business Day programming (5 AM-7 PM ET) since 2003 in the key demographic of adults 25-54. In total viewers, CNBC had its best year since 2002.

As always, it is important to note that this reflects only measured ratings. The majority of CNBC's affluent and well-educated audience isn't counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes.

Specifically, CNBC's Business Day is averaging 83,000 adults 25-54 for 2007, up 32% over 2006 (63,000). In total viewers, Business Day is up 21% from 210,000 last year to 254,000 this year, with its best year since 2002.

Weekday primetime on CNBC had its best year since 2001 averaging 75,000 adults 25-54 for 2007, up 14% over 2006 (66,000). In total viewers, weekday prime had its best year since 2002, up 31% from 138,000 last year to 181,000 this year.

Weekend primetime had its best year since 2001, averaging 79,000 adults 25-54 for 2007, up 32% over 2006 (60,000). In total viewers, weekend primetime also had its best year since 2001, up 35% to 183,000 from 136,000 last year.

For 4th quarter 2007, Business Day averaged 77,000 adults 25-54, its best 4th quarter since 2003 and up 8% over 4th quarter 2006 (71,000). In total viewers, Business Day (277,000) had its best overall quarter since 1st quarter 2002 and its best 4th quarter since 2001, up 33% over 4th quarter 2006 (209,000).

Weekday primetime averaged 191,000 total viewers for 4th quarter, up 10% over 4th quarter 2006 (173,000) and its best 4th quarter since 4th quarter 2002.

For the month of December, in total viewers, Business Day had its best December since 2001, up 32% from December 2006 (214,000). Also, this was CNBC's best overall month in market hours (9:30 AM-4 PM ET) since February 2002 in total viewers.

In weekday primetime, December 2007 was CNBC's best overall month since March 2007 in both adults 25-54 (84,000) and total viewers (202,000). It was also CNBC's best December since 2001 in total viewers.

"Squawk Box" (6 AM-9 AM ET) is up 45% over 2006 in adults 25-54 and the best performance in the time period since 2003. In total viewers, "Squawk Box" is up 29% over 2006 and its best performance since 2001.

Since moving to two hours in July, "Squawk on the Street" (9 AM-11 AM ET) is up 44% from the 9 AM-11AM ET time period average in 2006 in adults 25-54 and the best performance in the time period since 2003. In total viewers, the program is up 38% from the 9 AM-11 AM ET time period average in 2006 and the best performance since 2002.

Since becoming a one-hour program in July, "The Call" (11 AM-Noon ET) is up 23% from the 11 AM-Noon ET time period average in 2006 in adults 25-54 and is having the best performance in the time period since 2003. In total viewers, the program is up 29% from the 11 AM-Noon ET average in 2006 and the best performance since 2001.

"Power Lunch" (Noon- 2 PM ET) is up 22% over 2006 in adults 25-54 with its best performance in the time period since 2001. In total viewers, it is up 18% over 2006 and the best performance since 2002.

"Street Signs" (2 PM-3 PM ET) is up 26% over 2006 in adults 25-54 and its best performance in the time period since 2001. In total viewers, it is up 23% over 2006 and the best performance since 2001.

"Closing Bell" (3 PM-5 PM ET) is up 38% over 2006 in adults 25-54 and its best performance since 2002. In total viewers, the program is up 13% over 2006 and the best performance since 2002.

Since its move to a live broadcast at 5 PM ET, "Fast Money" is up 42% from its 8 PM time period in the third quarter of 2007 to its 5 PM time period in the fourth quarter of 2007 in adults 25-54. Despite now being rebroadcast at 8 PM ET, "Fast Money" at 8 PM still had its best quarter ever. In total viewers, "Fast Money" is up 65% since its time change.

In total viewers, "Mad Money w/Jim Cramer" at 6 PM ET is up 10% over 2006 and had its best year ever.

Since moving to 7 PM ET "Kudlow & Company," is up 31% in the fourth quarter 2007 from former time period occupant "On the Money" in the third quarter 2007 in adults 25-54. In total viewers, since moving to 7 PM ET, "Kudlow & Company" is up 28% from "On the Money."

"The Big Idea with Donny Deutsch" (10 PM-11 PM ET) is up 12% over 2006 in adults 25-54 and had its best year ever and its rebroadcast at 1 AM ET is up 14% over 2006 and also had its best year ever. In total viewers, the program is up 14% over 2006 and had its best year ever for both its 10 PM and 1 AM ET telecasts.

On weekends, The "Suze Orman Show" had its best ever yearly performance in both the Saturday 9 PM and Saturday 12 AM ET time periods for both adults 25-54 and total viewers. At 9PM, "Suze Orman" is up 18% over 2006 in adults 25-54 and up 26% in total viewers. At 12AM, "Suze Orman" is up 30% in adults 25-54 and up 34% in total viewers.

"The Wall Street Journal Report with Maria Bartiromo" (Sundays, 7:30 PM-8 PM ET) had its best year ever in both adults 25-54 and total viewers. The program is up 79% year-over-year in adults 25-54 and up 28% in total viewers.

"High Net Worth" (Sundays, 8 PM-8:30 PM ET) also had its best year ever in both adults 25-54 and total viewers, up 54% over 2006 in adults 25-54 and up 31% in total viewers.




About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.