×

Off The Map?

graphic_fast_money.jpg

Shares Of Garmin slid 21% in the past month. Will a line of new products introduced this week at CES ignite this stock?

Garmin Chief Financial Officer Kevin Rauckman joins the panel for this conversation. Following is a synopsis of his main points.

Is your technology still relevant?

I think the name of the game is innovation and at CES we introduced 7 new products; either next generation or brand new products, says Rauckman.

But prices are coming down. Is pricing pressure a threat?

Without a doubt in the Holiday season navigation hit mass market, Rauckman says,and with that price comes down.. And in ’08 we expect prices to come down further. But the way to stay ahead of that curve is to come out with new technologies..(which they have).”

Rauckman adds, “The other thing is - we have a diversified business model. We have personal navigation devices across 4 different product lines and that’s helping us fend off the competition.”

Dylan Ratigan asks the traders, “What do you think of this stock?”

All 4 agree, don't go near it – at least not right now.

______________________________________________________
Got something to say? Send us an e-mail at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap! Prefer to keep it between us? You can still send questions and comments to fastmoney@cnbc.com.

Trader disclosure: On Jan 7, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (ATVI), (INTC), (YHOO); Najarian Owns (MCD), (N), (ISIS); Najarian Owns (SYY) Options, (VLO) Options, (YHOO) Options, (AAPL) Options; Finerman's Firm Owns (CROX), (GS), ( HD), (VLO), (YHOO), (DVA); Finerman's Firm Is Short (IJR), (IYR), (SPY), (IWM), (SPG), (TCO); Finerman's Firm Owns (MDY) Puts And Is Short (MDY); Finerman's Firm Owns (MSFT) Options; Finerman's Firm Owns S&P 500 Puts; Finerman's Firm Owns Russell 2000 Puts