Depending on whether you're long or short a position in Macy's stock, you might find some relief in watching CEO Terry Lundgren try applying his retail executive skills to another job. He'll make his network TV debut tonight on NBC's "Celebrity Apprentice" as a guest judge.
Lundgren and Ivanka Trump will judge country singer Trace Adkins and Team Hydra's ability to produce a TV commercial for a pet adoption program. Terry is typically very cool under pressure himself--having weathered a fair amount of criticism post the Federated-May merger and having maintained control of the helm despite a string of weak sales results over the past two years.
Of course, even "The Apprentice" falls under the category of business for the Macy's CEO. Remember Donald Trump has his own line of suits and furniture sold at the department store. The Donald even went so far as to poke fun at himself (for free) in a Macy's ad campaign by blow drying his infamously flamboyant bouffant. Ah well, guess Terry is repaying the favor!
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