Super Sunday Stocks - Part II

With the big game just around the corner, we decided to add to last week's post on the companies that are primed for big business on the back of Super Sunday...

Sporting Goods: According to, the Patriots ranked second in team merchandise sales from April through the day after the playoffs, and the Giants ranked 7th. The Dallas Cowboys were ranked first in merchandise sales.

The New England Patriots won in 2005, 2004, 2002
The NY Giants last appeared in the Super Bowl in 2001
Licensed Jerseys are averaging about $75 a piece, hats are averaging about $18 - $30 a piece depending on the style.

Companies Impacted

  • Dick's Sporting Goods : According to the company's last earnings release on November 20th, they attributed $0.05 to the company's 2006 earnings per share to sales of "licensed merchandise relating to the Super Bowl."
    -Dick's operates over 300 stores in more than 30 states
  • Sport's Authority had been publicly traded on the NYSE, but was taken private by private equity firm Leonard Green & Partners. In May, 2006, each share of The Sports Authority was converted into $37.25 in cash.
    -Sports Authority has stores in more than 40 states
  • Modell's is family owned and operated and predominantly on the east coast: NY, NJ, PA, CT, DE, MD, MA, NH, VA, RI, DC
  • Wal-mart : is cutting prices on "thousands" of items 10% to 30% including groceries, electronics and other items that consumers might purchase prior to the Super Bowl.
  • Under Armour : Analysts feel that Under Armour's growth potential hinges on consumer reaction to its new cross-training footwear. In January, UA stated that they will miss earnings expectations for the first half of the year related to heavy marketing investment in its cross-training footwear, and its pricey Super Bowl ad. Under Armour expects to recover in the 2nd half of 2008.
  • Reebok, a unit of Adidas AG : which trades as an ADR in the U.S.: Reebok is the official outfitter of the NFL producing the official Jerseys, official locker room hats and knit hats

Investing Demographic of Giants Fans: Giants fans are more likely than all New Yorkers to have multiple investments including stocks, bonds, and second homes or real estate. (Scarborough Sports Marketing)