There are three forces that keep people out of stocks, Cramer said tonight: boredom, bummers and brokers.
Boredom is a big problem. It can be hard to keep focus when poring over a company’s annual report, the 10k, or listening to a conference call. You won’t be biting your fingernails like it’s a Stephen King novel or sitting on the edge of your seat like you’re watching The Matrix.
But homework is imperative. Investors have to do at least one hour of research once a week for each stock they own, Cramer has always said. Failure to follow this simple rule is a recipe for disaster.