It would seem the folks at Dunkin' Donuts know a window of opportunity when they see it.
For nine hours Tuesday, the world's largest baked goods and coffee chain will offer all espresso drinks for the special price of 99 cents from 1 p.m. to 10 p.m. local time.
The special offer falls on the same day — and roughly during the same hours — that rival Starbucks is shutting its doors for three hours Tuesday night, the latest drastic step in a companywide bid to improve its sagging fortunes.
The shutdown is one of several big moves spearheaded by Chairman and Chief Executive Howard Schultz, who recently took back the reins of the company amid concerns that it was losing its edge and facing increased competition from the likes of McDonald's and Dunkin' Donuts.
Schultz has said the shutdown, which begins at 5:30 p.m. local time, is a way to energize its 135,000 employees and provide some barista re-education in the "art of espresso" at its 7,100 U.S. locations.