On Wednesday I reported about the network launch of "Quarterlife," the first show produced for the Internet to air on TV. The ratings were a HUGE disappointment, it was a distant third in the 10 pm hour, just 3.86 million viewers, and just a 1.3 rating in the crucial 18-49 year old group.
If those numbers don't mean anything to you, here's some context. For that age group, in that time slot, that's the lowest rating NBC has gotten since Nielsen began measuring TV viewing by age in 1987.
NBC was going to move the show to Sundays starting March 2, but now it's reportedly heading to cable station, Bravo. Co-creator, Marshall Herskovitz, who's responsible for the hits "My So-Called Life," and "Thirtysomething," shot back a response to the dismal ratings with a statement that basically says he never thought "Quarterlife" was meant for a Network in the first place. He says "I've always had concerns about whether "Quarterlife" was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network."