The saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the perfect combination of talent and marketing savvy and the dude just gets it. It just would have been nice to see it all come together.
After complaining to me in Feb. 2006 that adidas wasn't showing him any love, the shoe and apparel giant was going to give him the perfect vehicle. Twenty limited edition sneakers released throughout the season with a commercial of sorts coinciding with it at GilTV.com, like this "Cooking with Gil" spot.