Some cash conscious consumers are now buying what’s “good enough” rather then their higher end counterparts. Can you trade the trend?
You might call Apple’s iPod the holy grail of the retail landscape. Why? Because it’s a device that’s so stylish and advanced that people must have it. But that’s unique. By and large one-of-kind hits are dead. Whether it's flat-panel TVs, sneakers or airlines, consumers today often go for generic products that are simply, “good enough.”
Compare the new Mac Air and HP's Presario. Mac Air weighs 3 pounds, while Presario tips the scales at a very-manageable 6 pounds. Both have WiFi capabilities and both have a lot of memory. But here's the knockout punch. The Presario costs up to $1,000 less.
In this weakening economy, the question might not be “which do you prefer,'' but “what's good enough?''
I think Hewlett -Packard wins to this, says Jeff Macke. Also keep an eye on Nintendo for the Wii.