Washington Mutual has started a new billboard campaign (see images). "Whoo-hoo!" has folks in its hometown of Seattle asking "Whoo-what?" "Whoo-why?"
Even aside from the question of what it means ("You're upside down in your mortgage? Whoo-hoo!" "Our stock dove nearly 10 percent yesterday? Whoo-hoo!"), many bloggers have told the Seattle P.I. that it's spelled wrong. It should be "Woo-hoo!"