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See What Fortune Is Saying About Fast Money

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Fast Money is featured prominentaly in a recent Fortune magazine article about CNBC.

Here's what Jessi Hempel wrote about us.


"Susan Krakower (Fast Money Creator) sits, stands, perches, then paces the length of her windowless office. A crease deepens down the center of her forehead. In two hours "Fast Money" airs, and something's not right. The show she created isn't moving fast enough in its second segment, and that's a problem. "I want the trades - get right to it!" she explains. Tonight she's trying something new. It's a quick interlude she dreamed up the previous morning after watching her 7-year-old son's favorite TV programs, Nickelodeon's "iCarly and Drake and Josh," which rely on graphics to move the narrative. When the show airs, she'll head downstairs to the control room to swap a new, 15-second sound and visual effect in place of a riff by host Dylan Ratigan.

How will she know if it works?

"The data tells me that 'Fast Money' is up 91% [in total viewers from first quarter 2007 to first quarter 2008], but that's data," she says, her eyes swelling. "I know because it's in here." She brings her index finger to her chest. Krakower developed her gut for emotionally charged TV over a career where she headed up reality programming at Universal, working on documentaries and at one point overseeing "The Jerry Springer Show," "Sally Jessy Raphael," and "The Maury Povich Show." She obsesses over shows like Showtime's "Californication" and HBO's In "Treatment."

Read More:

> CNBC Feels Your Pain by Jessi Hempel

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