Enthusiasm over the 2008 presidential election is motivating some people to wear their politics on their sleeve. Literally.
Political T-shirts are nothing new, but interest in this presidential campaign season, and the ease with which custom T-shirts can be created, has led to a trend that is giving new meaning to the phrase "retail politics."
And merchandisers — especially online merchandisers — are cashing in.
CafePress.com and Zazzle.com, which both specialize in user-generated products, report significantly increased political merchandise sales. Zazzle, in fact, expects 2008 sales in this area to be 10 times their normal amount.
But which candidate's merchandise is seeing the best sales? And could this possibly be a political barometer?