For Ferrari fans, outside of a owning/driving a vintage model, the only thing better is climbing into a new model for the first time.
This is the reason, many will be watching with great anticipation when Ferrari unveils its newest model, the California, at the Paris Auto Show in October.
If you haven't done it already, check out some early images of the California. It's the Italian automaker's first retractable hard roof convertible.
And it will have a V8 engine like the F430 Scuderia, but unlike that model, the engine will be in front not in back.
While the California is not coming out until early next year, the car's name and target are clear. Yes, Ferrari made the 250 California in the late '50's, but this new model will not be an updated version of that car.
Ferrari, like all the luxury car makers, realizes that the golden state is the big enchilada. It's THE place with the greatest collection of potential buyers and the most potential to create a "buzz" for a new model. Yes, I know Ferrari's already come with buzz, but in the increasingly competitive market for luxury rides, every little extra bit helps.
I can't wait to get into the new California.
Million Dollar Ride in a Bentley
Don't forget. If you think you're a stock trading genius,the CNBC Million Dollar Portfolio is going on right now.There are weekly winners and the one prize I wish I could win is 3 days with a new Bentley, complete with a chauffeur. Having been to Crewe, England where Bentley's are hand-crafted, I have to say they are sweet. Good luck getting in one of those!
Questions? Comments? BehindTheWheel@cnbc.com