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Chicago Turnaround Story?

Economic pressures have been taking a toll on Playboy. When will those world famous bunnies finally bounce back?

Playboy CEO Christie Hefner joins the panel for this conversation. Following is a summary of her main points.

What’s going on with your stock?

“The media industry is going through a vast transformation," says Hefner. "These changes have had an impact quarter to quarter. But we grew last quarter in profitability in spite of that. And I think we’re well positioned.”

How do you protect your franchise?

“Playboy has existed in a world where there’s been adult content for decades,” replies Hefner “Whether it was Penthouse and Hustler in the ‘70’s, adult videos in the 80’s, adult TV in the ‘90’s or the internet now. But most people go to Playboy for the parties, the playmates the celebrities and the breadth of content.”

This stock trades at a discount because the market believes the company is very unlikely to be sold by the family, adds Jeff Macke. But then no one has had more incentive to live forever than your father!

Would you ever consider selling?

“I do think it’s fair to say that we’re more likely to be buyers of stock than sellers,” replies Hefner.


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Trader disclosure: On May 16, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Pete Najarian Owns (AAPL), (BKC), (TSO), (XLF), (HPQ); Pete Najarian Owns (AA) Calls, (C) Calls, (MSFT) Calls; Macke Owns (MSFT), (ATVI), (DIS), (WMT), (INTC); Finerman Owns (GS); Finerman's Firm Owns (JCP), (MO), (MSFT), (NYX), (PLCE), (TSO), (VLO); Finerman's Firm Owns SPX Index Puts; Finerman's Firm Owns (C) And (C) Leaps, Finerman Owns (C); Finerman's Firm Owns (HD) And (HD) Puts, Finerman Owns (HD); Finerman's Firm Owns (YHOO) 1X2 Call Spreads; Finerman's Firm Is Short (IYR), (IJR), (MDY), (IWM), (SPY); Finerman's Firm And Finerman Own Shares Of Hong Kong Stock Exchange; Finerman's Firm Owns (GLNG); GE Is The Parent Company Of CNBC; NBC Universal Is The Parent Company Of CNBC; Charles Schwab Is A Sponsor Of "Fast Money"