CNBC Europe, the leading pan-European business and financial news channel, has announced a new global commercial agreement with Qatar Airways, the national carrier of the State of Qatar. The deal comprises of on-air activities across CNBC networks in Europe, Asia and the US.
The agreement consists of 10 and 30 second spot adjacent advertisements around CNBC’s global daily business news programme Worldwide Exchange. Qatar Airways will benefit from sponsorship bumpers around the programme in Asia and the US.
Worldwide Exchange,which is tri-anchored in Europe, Asia and the US and produced out of London, is the first worldwide daily business news programme that delivers in-depth analysis of trends that affect businesses and investors looking across the international markets. Worldwide Exchange is aired daily to more than 100 countries across the globe.
Qatar Airways Chief Executive Officer Akbar Al Baker said: "Working with CNBC globally provides Qatar Airways with a direct relationship with the channel’s international and influential audience of executives with business interests in Qatar and the Middle East.
“Our new global campaign is designed to propel Qatar Airways further into the international spotlight and we look forward to welcoming more business travellers on our flights to a diverse network of destinations worldwide.”
Added Dan McClean, Commercial Director, EMEA at CNBC Europe: “Worldwide Exchange is one of CNBC’s most widely distributed programmes, and perfectly reflects Qatar Airways as a premium airline with a growing global network.”