Alcatel-Lucent, a leading global provider of voice, data and video communication services, has chosen CNBC Europe, the leading pan-European business and financial news channel, for its new brand advertising campaign. The campaign started on 22 May, and includes spot advertisements on CNBC for Alcatel-Lucent’s first major advertising campaign since the companies merged in 2006.
The new campaign runs exclusively in Europe on CNBC, where the channel reaches approximately 110 million homes, and will air in the US, where the majority of Alcatel-Lucent’s ad spend will be on CNBC, reaching more than 95 million households in the United States and Canada.
“Alcatel-Lucent selected CNBC because of its engaged senior business leader audience around the world,” said Richard Hamilton, vice president of Corporate Image for Alcatel-Lucent. “The channel enables us to reach the difficult to target audience of C-suite executives.”
Paul Maraviglia, VP European Sales Director at CNBC Europe added: “We very pleased that Alcatel-Lucent has chosen to launch their new brand campaign on CNBC. The company joins a stable of international brands this year that recognise the influence and reach of the channel.”