When a cold wind blows down Wall Street we say beware of the hot air that follows. Since the time of Joseph (or at least Joseph and the Amazing Technicolor Dreamcoat) stores have been pinning their lousy sales on the weather.
We just finished the coldest May since 2002, and already the retailers are wringing their hands and cursing the clouds. Take BJ's Wholesale ; after Thursday’s same store sales numbers came in weaker than expected the discounter blamed the cooler temperatures and increased rainfall.
But this atmospheric alibi doesn't pass muster with Fast Money. To us that just sounds like a whiny retailer making excuses.
So the next time your favorite retailer points to the skies and shrugs, ask yourself if it could be a hidden forecast for the health of their business. As Jeff Macke likes to say, if it rains a good retailer will sell umbrellas!