Singapore, 17 June 2008 – CNBC, First in Business Worldwide, is partnering with The Nation, to distribute CNBC Asia Pacific’s SMS services in Thailand. The content will be distributed on three of Thailand’s major service providers - AIS, TRUE and DTAC. CNBC is also further extending their reach in Thailand with the distribution of the CNBC WAP site with AIS, the biggest provider in Thailand.
Nation Multimedia Group was founded in 1971 to publish the country’s first Thai-owned and run English newspaper. Throughout the 37 years since establishment, the Group is committed to maintaining highest standard of journalism with our ideal goal to help facilitating the Thais toward knowledge-based society. Nation Multimedia Group has continually expanded our operations and currently is one of the largest multimedia companies in Thailand.
CNBC Asia Pacific is working closely with The Nation to localize business and financial news content for mobile distribution in Thailand. Subscribers of AIS, TRUE and DTAC are able to access regional and global, business and financial SMS content produced by CNBC Asia Pacific, as well as local business and financial SMS news produced by The Nation. The Nation will also be translating CNBC’s English content into Thai.
The suite of SMS services that is distributed in Thailand includes:
a. CNBC English News Headlines
b. CNBC News Headlines in Thai (translated by the Nation)
c. Regional and global business news from CNBC and local business news from the Nation in English
d. Regional and global business news from CNBC (translated from English by the Nation) and local business news from the Nation in Thai
CNBC Asia Pacific has also launched the CNBC Mobile WAP site in Thailand. The Basic WAP site will be accessible by subscribers of AIS, The Prime WAP site will be available exclusively on AIS for the first three months.
“The penetration of our SMS content into Thailand via the 3 largest service providers, and WAP content via AIS, is a reflection of the demand for our real time financial news and comprehensive business analysis being available anytime anywhere,” said Jacqueline Lam, Head of Network Distribution, CNBC Asia Pacific. “We are delighted to be partnering with The Nation in the effort to localize our content specifically for our Thai audiences.”
“We are also thrilled to be working with AIS, TRUE and DTAC to extend our reach further into Thailand,” Lam continued.
Mr. Adisak Limprungpatanakit, President of Nation Broadcasting Corporation Co. Ltd said, “Nation has provided mobile news services in Thailand since 2006. We are delighted to partner with CNBC. It is great to offer the audience in Thailand local news developed by us, packaged with CNBC’s global and regional news, giving them the benefit of the most comprehensive business and financial news information.”
“CNBC has made developing our mobile business an integral part of our digital strategy last year, and we will continue to do so this year as well,” Lam concludes.
About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and a half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network, and a partnership with Digital Chosun, part of the Chosun group of companies, the biggest media conglomerate in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets.
For more information, please visit us at www.asia.cnbc.com.