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CNBC Wins ‘Most Innovative Mobile Content Provider’ Award

Singapore, 19 June 2008 – CNBC Asia Pacific, part of the CNBC global network, the First in Business Worldwide, has won the award for the Most Innovative Mobile Content Provider at the Asian Mobile News Awards ceremony.

50 candidates from around the region submitted nominations for the Awards. CNBC Asia Pacific’s mobile offering was unanimously voted as being the most innovative mobile content provider by the panel of judges.

“This win is a testament to the quality of products and services that CNBC, as a global network, delivers to our clients,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. ”Whether distributed on air, on mobile platforms, on line and on other new media platforms, we ensure that all our content is consistently of the highest standard.”

“CNBC Asia Pacific is committed to growing and developing our mobile business more aggressively this year,” Pink continues. “The dramatic rise in mobile services in this region provides us the optimum opportunity to extend our reach to our audience.”

CNBC Asia Pacific developed CNBC Mobile to enable CNBC’s elite target audiences to have immediate access to timely business and financial news whilst on the move.

CNBC Mobile’s innovative range of products and services include:

a. Live Mobile TV: 24 x 5 Live Video Streaming where CNBC streams real time business news, 24 hours a day, during the business week.

b. Video-on-Demand Clips: exclusive 1-minute clips that provide a quick synthesis of daily market movements, management insights, tech updates and personal finance

c. SMS Services: Breaking business news headlines and summaries are pushed directly to subscribers’ mobile phones

d. WAP Site: Contains the latest financial headlines offering a snapshot of the important business stories of the day. The site also includes market updates, CEO quotes and country briefings to name a few features.

“This award is a demonstration of our commitment to producing quality business and financial news content for mobile platforms, and to further growing our mobile business,” Pink concludes.

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and a half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network, and a partnership with Digital Chosun, part of the Chosun group of companies, the biggest media conglomerate in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets.

For more information, please visit us at www.asia.cnbc.com.

CNBC is 100% owned and managed by NBC Universal, which is the broadcasting unit of GE.

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