Every time I click around a newspaper website I seem to stumble upon yet another way the old fashioned print industry is trying to reinvent itself for the digital age. Obviously the websites are step number one, hence my virtual page flipping.
Now the latest: animated comics for newspaper websites. This week Universal Press Syndicate announced a partnership with Deviant Films to offer these daily animated shorts. The papers are hoping to use these shorts to lure a younger audience familiar with web videos, but not so familiar with newspapers.
As a kid I used to love stealing the "funny pages" to read curled up in a sunny corner of the living room. You certainly can't achieve that kind of tactile experience, but when it comes to the struggle to compete in the digital age, this step is better than nothing.
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