NASCAR King Cashes In

With high gas prices dragging down the U.S. economy, how is the most fuel-dependent sport coping?

Richard Petty, known as the NASCAR "King" because of his 200 career victories and seven championships, said that growth for the sport means attracting outside investors and new sponsors.

In an interview with Darren Rovell (see video, left), Petty said that while attendance is down for some events, television ratings are up. "If they can't come to the race site they watch it on TV," Petty said.

Unlike the 1970s - where actual fuel shortages prompted the Daytona 500 to become the Daytona 450 - Perry said that the high price of gas won't likely prompt any significant changes in the sport.

Mad Money's Jim Cramer explores the business of NASCAR on "The American Dream with Jim Cramer", Sunday night at 7pm on NBC. More information here.