"American Originals: Budweiser" will premiere on CNBC on Thursday, July 17th at 9PM and 12AM. The show will re-air at the followings times/dates (All times are in ET):
Sunday, July 20th 10PM
Sunday, July 27th 12AM
Monday, July 28th 9PM/12AM
In this one-hour original special, hosted by Scott Wapner, CNBC, First in Business Worldwide, taps into the beer industry with unprecedented access revealing how Anheuser-Busch cultivated its Budweiser brand, the company's history, how they're losing market share to microbreweries, wine and spirits and imports and most recently, the company's takeover by Belgian brewer InBev--creating Anheuser-Busch InBev the world's largest brewer.
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