Happy Weekend! I have been getting a lot of great emails lately so I wanted to answer a couple of them tonight. Let's get started.....
Sarah from Lake Worth, FL writes:
I have a great idea, only problem is, how do I get started? Do I need a patent, trademark, registered name? And what's the difference between them? How will I know which is the best fit for my product? I am starting from scratch and I'm at a complete loss. I can't reach the finish line if I can find the starting point. Please Big Idea, any helpful advice would be a blessing.
Thanks for your email! It’s great you have decided to turn your big idea into reality. Your first step is RESEARCH... and lots of it! In order to determine what best aligns with your product you will need to learn as much as you can about each one. You can start by visiting The Big Idea website and checking out our TOOLKIT page There you will find valuable tools and resources on patents, copyrights and trademarks. There are also so many resources available to you via the internet. Make Google your new best friend and start doing your homework. Since every product is different, you really have to dig in and figure out what best suits your Big Idea!
Madeline from Cedarburg, WI writes:
What is the best way to cold call or get a meeting with someone these days?
Cold calling and getting your foot in the door is not always easy. There are a few things I want you to remember the next time you're are making that call or trying to get a meeting with someone.
DO IT DIFFERENTLY! Winners think outside the box. They do it cheaper, faster, better, smarter and more colorful. One of the very first pitches I worked on was for Tri-State Pontiac. At the time, Deutsch had no car experience and no TV experience which is exactly what Tri-State Pontiac was looking for. My colleagues and I were trying to figure out something "out of the box" to get us noticed. And then it came to us - used car parts! Over the course of a twelve-hour day we delivered a different car part to the client every half hour. A headlight with a tag that read "We'll give you bright ideas", a fender that read "We'll protect your rear-end". Our idea could have backfired and upset the client but luckily the client thought it was clever!
NEVER TAKE NO FOR AN ANSWER!! ?I've heard dozens of stories from successful entrepreneurs who kept going back time after time after hearing no. You'll never win if you take no for an answer. If you get 100 doors slammed in your face, go to door 101. Keep knocking until you find the person who will say yes to your dream.
DON'T BE AFRAID OF FAILURE!?Don't allow yourself to be crippled by fear of failure, that truly is the definition of not winning. If you do nothing, your failure is guaranteed! Even if you don't win the first time, you're still in the exact same place you would be if you didn't do anything at all. You've lost nothing. DOING is the ultimate win.
Thanks Sarah and Madeline and keep those emails coming folks! I want to hear from you so email me at firstname.lastname@example.org