We are a narcissistic lot – aren’t we? I mean we are so fascinated/obsessed with ourselves – our jobs, our habits, our future – our past.
We humans have spent eons evolving into what we are only to spend even more time digging up our pasts to see who or what we were.
There are several new books out dedicated to decoding what makes us tick … unlocking the secret codes of our brains and behavior.
Four books that have caught my attention and can provide readers - even those who just skim them - with fascinating tidbits and insights are:
“HUMAN: The Science Behind What Makes Us Unique” by Michael S. Gazzaniga.
The author is considered the father of cognitive neuroscience and is considered quite the brain when it comes to studying and understanding all that gray matter between our ears. In this book, Gazzaniga uses science AND some truly engaging, witty writing to explain us to us. OK, true confession time – I’m not a scientist and there are trained scientists who have written their own reviews challenging some of Gazzaniga’s theories – but I’m not a total Neanderthal. I do like to read books that challenge my long-held beliefs and give me groovy little tidbits that I can recite and impress my friends and colleagues. And if as Gazzaniga explains it, we are indeed on the brink of human discovery – and science can finally tell us why we are the way we are – then this is a good read for those marketers, managers and moms who search daily for ways to engage, empower and influence those they lead and nurture.