Pops & Drops: Kraft, Mastercard...

Following are the week’s biggest winners and losers. Find out why shares of Kraft and Sunoco popped while NYSE Euronext and Mastercard dropped.

POPS (stocks that jumped higher)

Kraft (KFT) popped 9%. The largest food and drink manufacturer in the U.S. offset increased costs with higher prices. – Bad for consumers, but good for Kraft, says Karen Finerman.

Sunoco (SUN) popped 17%.The largest oil refiner in the Northeast popped on hopes of increased margins. – I think their rally is pretty much over, says Karen Finerman.

Chesapeake Energy (CHK) popped 2%.One of the biggest natural-gas producers in the US beat on earnings. – I think it goes higher, says Guy Adami. As far as I can tell they’re doing everything right.

Scotts Miracle-Gro (SMG) popped 21%. The consumer lawn and garden products company grew its sales.

Motorola (MOT) popped 22%. The handset maker surprised the Street by posting profits on home and business networking devices.

DROPS (stocks that slid lower)

NYSE Euronext (NYX) dropped 13%. The Big Board operator dropped after disappointing earnings. – This stock is really getting hammered, says Tim Seymour.

Sirius Satellite Radio (SIRI) dropped 35%. The newly approved XM purchase caused investor concern. – They’re diluting shareholders, explains Jeff Macke.

Mastercard (MA) dropped 10%. The payment processor beat on earnings but still dropped on concerns that a weak economy may take its toll on the company. – This is what happens when a momentum stock runs out of momentum, says Guy Adami. I like it around $225.

Nortel Networks (NT) dropped 9%. The largest phone gear maker in North America said it’s biggest wireless customers were cutting their spending. – It just gets worse and worse, says Tim Seymour. The stock is off 70% from last year.

BMW (BMW) dropped 6%. The world's largest maker of luxury cars hit the brakes and lowered its profit forecast on falling US sales. – Not good, says Jeff Macke.

Sun Microsystems (JAVA) dropped 11%. The world's fourth largest business computer maker fell on lower profits.

Winn-Dixie (WINN) dropped 20%. The grocery-store chain reported losses due to rising oil and food costs

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On Aug 1, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Macke Owns (COST), (MSFT), (EMC), (WMT); Finerman Owns (GS); Finerman's Firm Owns (MSFT), (SUN), (TSO), (VLO), (RIG); Finerman's Firm And Finerman Own (C) Leaps; Finerman's Firm Is Short (XLF), (BBT), (COF), (IYR), (IJR), (MDY), (SPY), (IWM); Seymour Owns (AAPL), (CSCO), (F), (INTC), (MER), (MSFT); Seygem Asset Management Is Short (FXI), (VIP)