"CNBC at the Olympics," a 30-minute program presented by CNBC, will show you why some of the biggest and most iconic brands in America are betting big on China and its one-point-three billion people.
The 2008 Olympic Games are not only shining the spotlight on the world's best athletes, but also the booming market for business in Beijing and beyond.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.