Today, I interviewed Evan Morgenstein, agent of Nastia Liukin, Jason Lezak and Dara Torres and talked to him about the business of the Olympics.
Darren: Nastia has a ton of endorsement deals. What does a silver medal do (that she won today in the team competition)? She still has the all-round, but what does a silver medal do as far as marketability?
Evan: Well, first of all, Nastia has the opportunity to win five medals, she has three individual events, the all-around and the team, so we're excited about all those opportunities to win medals. But the fact that she is on the team that won a medal at the Olympics, when a year ago, year and a half ago everyone was writing her off because of her injury, thought she was too old, this is an unbelievable success for year. And it continues on -- the ability to tell the story how 20 years ago her father won a medal, and she got the ability to come here and win a medal in honor of her dad.
Darren: Parents of two Soviet gymnast champions. You have an endorsement deal Nastia has recently signed that no one has know about, what is that deal?
Evan: She just signed a deal with a company called HPL on their product PureSport, it's a product that utilized by great athletes like Michael Phelps, and Aaron Piersol and Brendan Hansen and Nastia is going to be the first female that has ever actually endorsed the product. So we are really excited. It was something that was done prior to the Olympics, it isn't going to really be announced formerly, well I guess other than this, until after we get done with the Olympics, but it's a great opportunity for her to share her willingness to go tell young kids about being healthy and doing something good for their bodies.
Darren: She scored a 16.9 on the uneven bars today that was the highest score of anyone in any event. Mary Lou Retton is always that bar that 10 on the vault in 1984. What type of breakout performance do you really need to last beyond the normal 4 to 6 months that Olympians have before we start thinking about football season, and World Series and everything else?
Evan: Well it's funny, I look at Nastia as someone, sort of how I look at Magic Johnson and basketball, he redefined the position and I look as Nastia as someone that can redefine being a gymnast in the United States. Because of how she does what she does, the number of medals she can win, and the fact that she really has a pre-disposition to wanna go out there and do a lot of things for a lot of people.