The Five Keys to Reinventing Yourself

By Darren Hardy
Publisher, Success Magazine

Looking to make a change? Want to start doing what you love, but don’t know where to start?
I know how you feel. I have been there myself… several times in fact.


Over the last couple of decades I have had half a dozen radically different careers and businesses (real estate, television, online media, software, private equity investing, and publishing). Each new venture required a personal reinvention. Let me give you some field-tested advice on how to do it and do it with success!

1 – Leverage Your Strengths

While each of my endeavors were completely different from each other, one thing was in common with them all – they needed the strengths I had to be successful.

We are ALL born with unique strengths, talents and advantages. There is something you do that most people cannot or cannot do as well as you. Those are your special gifts. Identifying these strengths is the first and most important key to your reinvention. Once you identify those for yourself, focus on them and develop them further and there will be no limit as to how successful you can be.

So ask yourself… what do you seem to do better than most everyone else? What comes easily and naturally to you but is something others struggle with? What attribute, skill or ability do people tend to compliment you on?

Resource: Read Discovering Your Strengths by Marcus Buckingham in the October issue of SUCCESS

2 - Identify What Exhilarates You

Have you asked yourself the age old question – “what is your passion”? The answer to this question doesn’t have to be something grandiose, earth saving, life changing or revolutionary. It might be something simple. What are subjects, products, markets, people, activities that you really enjoy? What things do you find interesting and stimulating. What fills you with energy just thinking about it? The answers to these questions will usually lead you in the direction of a rewarding profession.

Now let’s figure out how to get you in the door of the new profession…

Look down the supply chain of that industry or marketplace. What are the businesses, products, services and vendors involved in that trade? Now what businesses in that marketplace require the skills, knowledge and expertise that align perfectly with your unique gifts? That is your fit! Either start a business performing that function or present yourself to a business that NEEDS the specific skills and talents you uniquely possess.

Resource: Read Finding Your Purpose by John Maxwell in the August/September issue of SUCCESS or Turning Your Passion Into Profits by Valorie Burton on

Read Keys 3-5 on Darren Hardy’s Blog at – Click here