Singapore, 9 June 2008 – CNBC, First in Business Worldwide and the Investment Coordinating Board (ICB) in Indonesia, announced a sponsorship of a special week of Squawk Box on the Road: Indonesia.
This campaign will feature CNBC’s signature show, Squawk Box, broadcasting live from Jakarta and Bali for the week of July 14,2008. The program sponsorship will be complemented with a 2 month on-air advertising campaign.
Squawk Box is CNBC’s flagship morning program that CNBC’s C-Suite, elusive and elite target audience tune into to stay ahead. Squawk Box speaks to the biggest corporate leaders in the Asia Pacific region, and provides insightful business and financial scoops. The program brings concise and intelligent reporting from major financial capitals in the region, by the best business journalists in the Asia Pacific. Squawk Box embodies the best of regional broadcast business journalism.
CNBC’s anchor Martin Soong (winner of the Best News Anchor in Asia award in the 2007 Asian Television Awards) will be in Indonesia to interview the nation’s most influential business, political and opinion leaders. Martin will also speak with top business analysts to find out their views on the country’s overall economic and financial climate.
In addition to the live broadcasting elements, a 30-minute special will also be made and broadcast following the conclusion of Squawk Box on the Road: Indonesia. It will be aired on the weekend of 26 July 2008.
This campaign is the third collaboration between ICB and CNBC Asia Pacific.
Mr. Ikmal Lukman, Director of Promotion, Investment Coordinating Board said, “Having previously worked with CNBC Asia Pacific with great results, we look forward to attaining further awareness and exposure for the Indonesian business community amongst CNBC’s core audience base of corporate decision makers in the Asia Pacific region.”
Toby Hayward, Senior Vice President, Advertising Sales, CNBC Asia Pacific added, “The success of the first campaign that we collaborated with the Investment Coordinating Board demonstrated the effectiveness of CNBC in reaching Corporate Decision Makers and Investors in the Asia Pacific region. This second campaign is a testament to the creative solutions that we are able to offer our clients to help them fulfill their marketing objectives.”
About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group, and a partnership with Digital Chosun, an entity of Chosun Daily Group of Companies, the premier multiplatform media conglomerate in Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband on www.cnbc.com. CNBC content is also distributed on the 3G platform through selective markets.
For more information, please visit us at www.asia.cnbc.com.