×

Michael Phelps Now Most Coveted Celebrity Endorser

Michael Phelps
AP
Michael Phelps

Eight gold medals can make you one of the most popular people in America. As of this minute, Olympic swimmer Michael Phelps is the most coveted celebrity endorser in United States.

That's according to the Davie-Brown Index, whose officials say Phelps' jump to the top spot is unprecedented in the history of their celebrity polling system.

Phelps takes the No. 1 spot in endorsement rank this week in the company's first post-Olympics poll. He was previously ranked No. 1,111 by the company.

Here is the DBI Top 10 in terms of endorsement appeal. (Note the company is still waiting for results on All-Around gold medallist Nastia Liukin.)

1. Michael Phelps

2. Michael Jordan

3. Tom Hanks

4. Emeril Lagasse

5. Oprah Winfrey

6. Shawn Johnson

7. Michael J. Fox

8. Paul Newman

9. Denzel Washington

10. Morgan Freeman

In terms of the overall poll, which includes other attributes like trust and awareness, Phelps has gone from a pre-Olympics ranking of No. 1,154 to edge into the top 10. The DBI Index now reflects that Phelps is recognized by nearly 95 percent of U.S. consumers as compared to before the games when only one in three people polled knew of his name or face.

Here's the DBI Index Top 15 when all the categories, including endorsement appeal, are added up.

1. Tom Hanks

2. Will Smith

3. Michael Jordan

4. Morgan Freeman

5. George Clooney

6. Denzel Washington

7. Oprah Winfrey

8. Tiger Woods

9. Bill Cosby

10. Michael Phelps

11. Barack Obama

12. Robin Williams

13. Brad Pitt

14. Angelina Jolie

15. John Travolta

The big question with Phelps is going to be how long will this buzz last and what can he do to maintain it especially without being in a high profile competing situation for another four years.

Questions? Comments? SportsBiz@cnbc.com