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CNBC Asia Pacific Re-Launches Non Business Day Programming

Singapore, 16 September 2008 – CNBC, First in Business Worldwide, is strengthening non-business day programming in Asia Pacific, by launching an enhanced twelve-hour weekend ‘lifestyle’ block called CNBC Life, commissioning a series of special segments, as well as documentaries.

"The re-launch of our business day programming last year reinforced our position as being the premier business resource, appealing to our elite audience of business professionals, opinion leaders and affluent individuals,” said John Casey, Director of News and Programming, CNBC Asia Pacific. “Our ratings increased in measured regions, like Singapore and Australia, our online content has doubled the number of page hits in the last year, our mobile content has won an award, and our business day programming has won awards and commendations."

"The non business day programming strategy is to complement our business day programming," Casey continues. "During the business day, we show our viewers how to make and protect their wealth. Our non business day programs will focus on how best to spend and enjoy it."

Launching 20 September, CNBC Life features 12 hours of carefully selected premium programming, covering 6 different genres. CNBC Asia Pacific will broadcast the latest in executive travel, luxury lifestyle, sports, entertainment, personal finance and current affairs, every weekend from 12 pm to 12 am.

CNBC Life program highlights

CNBC Life - Travel & Leisure
First time on CNBC, travel and leisure is an important feature of the channel’s new weekend schedule. This segment features 4 hours of executive travel program each weekend, designed to provide viewers with an opportunity to relax and enjoy content that is relevant to their lifestyles.

CNBC Life – Luxury
Featuring exclusive half-hour episodes produced by The Luxury Channel, The Luxury block offers stylish and glossy programming with the best in luxury goods and lifestyles, from exclusive golf resorts and elite boutique hotels to incredible real estate and choice art. Tune into the luxury block during the weekend, and celebrate the best that life has to offer.

CNBC Life - Personal Finance
Tune into CNBC for Personal Finance 101. Amongst others, money mentor Suze Orman, helps people make the connection between self worth and net worth, on the Suze Orman Show. Fast paced, down to earth and entertaining, Suze Orman candidly tells her audience the truth about money, so viewers can change the course of the their financial destiny –to make the most of their money, and to protect their wealth during turbulent times.

CNBC Life – Current Affairs
Watch the latest topical business programming from CNBC Asia including Managing Asia, The Leaders, World Business and CNBC Specials. Presenting one to one interviews with influential leaders from the world of business, politics and beyond, learn from the top echelons how they achieved success, what motivates them, and what drives top business and political talent. We take you to the heart of what makes them tick.

CNBC Life – Entertainment
Catch up on the best episodes of the week from the Tonight Show with Jay Leno. Jay Leno is the host of the Emmy Award-winning and top-rated "The Tonight Show with Jay Leno." For more than 15 years, Leno has created his own unique late-night style with a combination of humor, talk and entertainment. The result is a unique and humorous look at today’s pop culture. As well as star-power, the "Tonight Show" production team searches for the most interesting "civilian".

CNBC Life - Sports
Get front row tickets to some of the best sporting events from around the world each Saturday and Sunday. CNBC Sports has something for everyone from the excitement of the PGA Golf circuit to all the action from Equestrian Games

CNBC Asia Pacific has also commissioned its first full length documentary – Wheels of Change. Hosted by CNBC Tokyo bureau chief, Kaori Enjoji, this groundbreaking documentary illustrates how Toyota, Nissan and Honda are pioneering the path towards electric-powered transportation – investing not only in vehicles but also the batteries and potentially the infrastructure to support this major paradigm shift. As oil prices surge, consumers are demanding better and better mileage. Governments are also going green with stricter emission standards. Japanese automakers have long been the frontrunners in fuel-efficient technology, but with mounting pressure to create a zero emission car, they’re shifting into higher gear with a host of new technology. Driving Revolution will air towards the end of November.

The network commissioned a series of special segments, relevant to the latest global and regional economic trends, which will further enhance the non-business day programming. The special segment series include Protecting Your Wealth – during these turbulent economic times, Going For Gold – the Olympic Series, Islamic Banking and Track Side – Singapore Formula 1.

"Our entire programming strategy enables us to be a one stop viewing platform for our key demographic. We know we have discerning viewers and we understand what their interests are and how they consume TV and have therefore, created a schedule which takes our audience from the business week, into the weekends," concludes Casey.



About CNBC Asia Pacific

In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 140 million households. CNBC Asia Pacific’s channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband via CNBC.com. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at www.asia.cnbc.com

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