Patemm Inc's Success with Viral Marketing

By Grace Welch
Founder, Patemm Inc.
When I started patemm inc in 2004, I didn't have the marketing dollars to promote my baby


product called the patemm pad--the patented, award-winning ROUND diaper changing pad.

I was a strong believer in viral marketing/word of mouth marketing. I believed that the more moms and dads and caretakers who had and used my product, then they, in turn, would tell a friend about how it. That was a goal that I used to drive people to my website and generate sales. It was easy and very cost-effective.

In the first 2 years, this "viral" technique proved very successful for patemm. It not only generated sales, it created a "buzz" within the media. In this short period of time, the patemm pad was featured in major magazines such as Parents, Real Simple, PEOPLE, Life & Style and seen on ABC's The View, The Today Show, The Oprah Winfrey Show and of course, The Big Idea with Donny Deutsch.

To read more about Grace Welch and her patemm pad, please visit:

grace welch
founder, president, mom inventor
patemm inc