Special Edition of CNBC's "The Big Idea with Donny Deutsch" Tonight, Friday, October 3rd at 10PM ET

Special Edition of CNBC's "The Big Idea with Donny Deutsch" Tonight, Friday, October 3rd at 10PM ET

This is the defining moment for small businesses all across America. The economy is in crisis... financial markets are in an uproar... and we must come together and find a way to survive. Tonight, Friday, October 3rd, CNBC's "The Big Idea with Donny Deutsch" (10PM ET on CNBC) presents a special edition entitled "The Fight for Main Street." Donny Deutsch brings us the faces of small businessmen and women fighting to survive this economic battleground

In a special episode entitled "The Fight For Main Street," CNBC's "The Big Idea" present the faces of small business men and women fighting to survive this economic battleground. We've brought together the best minds in the country to help navigate the landmines of these tumultuous time to survive... and to thrive.

See real small businesses - the true backbone of American economy - fighting in the trenches to keep their entrepreneurial dreams alive. CNBC's Donny Deutsch and his panel of experts take a close look at the real problems facing American small businesses - offering actionable solutions and valuable advice to survive today's challenging economic times.

Featured Guests:

Sandy Baruah - Acting Administrator, The United States Small Business Administration; Robert Turtledove - CMO, The Ladders.com; Dr. Terry Lyles - Nationally Recognized Crisis Consultant; Jerry Lynch - Founder of JFL Consulting & Business Finance Expert; Jon Najarian - Founder, Option Monster Holdings; Don Peebles - CEO and Chairman, The Peebles Corporation; Liz Lange - Founder, Liz Lange Maternity; Matt Friedman - Founder & CEO, The Wing Zone.

Featured Small Business Stories:

Sal Bertuglia has been enduring the helpless feeling of not knowing where to turn in the face of the crisis on Wall Street. After getting laid off from two top investment banks, he has been searching for work, but is still without a job. He's even had to take drastic measures and share his apartment with his mother while in the middle of his job search. CNBC's "The Big Idea" works to solve the problems Sal, and so many other Americans are facing today.

Kenny Lewis, laid off from an advertising job after 9/11, decided to start his own restaurant along with the support of his wife. Deciding the safest route to take was to start a franchise, the couple teamed up with Subway. In today's troubling times, Kenny needed a loan to stay afloat. After applying for a loan with the SBA, they've had trouble getting access to additional capital. What can he do? We get advice from the acting administrator of the SBA on how businesses just like Kenny's can get the money they need.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.