CNBC, First in Business Worldwide, today announced the DVD launch of its successful one-on-one CEO interview programme TheLeaders, hosted by award-winning presenter Simon Hobbs.
The 12-episode, two-disk DVD features in-depth interviews with some of the world’s most influential and high-profile CEOs and politicians. Hobbs speaks in detail to the business and political elite about their lives and achievements, how they transform organisations, what motivates them and how they, in turn, motivate others.
Interviews on the DVD are from the first series of the programme and include PepsiCo CEO, Indra Nooyi, Publicis CEO, Maurice Levy, EU Competition Commissioner, Neelie Kroes; ArcelorMittal CFO, Aditya Mittal; Sir Stelios Haji-Iannou, Chairman, easyGroup and Helmut Schmidt, Former Chancellor of West Germany.
The DVD release is supported by a multi-platform, integrated marketing campaign including:
· Print: Advertising in the Financial Times, International Herald Tribune, TheWall Street Journal and CNBC European Business Magazine
· Online: MPU and leaderboard advertisements on CNBC.com
· On-air: 30 seconds, 45 seconds and 2.5 minutes on CNBC in EMEA
· Mobile TV: Advertisements on Cabvision in 1,000 cabs across London.
Martin Kay, Director of Business Development, EMEA, CNBC, said: “The DVD of The Leaders is the first of its kind, offering direct insight into the lives of some of the world’s greatest business minds. The programme has become essential viewing for our high-profile, C-suite audience. The DVD release also marks a new way to offer CNBC programming to our core audience as well as the wider marketplace.”
The Leaders DVD, released through UCA/Universal Pictures (UK) Ltd., will be sold at a variety of outlets including Amazon.co.uk, WH Smith (travel stores) from 13 October and will also be available on iTunes shortly.
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