With the financial markets in chaos, it feels more and more like the world is turning on its head. Well the advertising world is turning to heads, literally.
Air New Zealand is holding a casting call and looking for 70 people who will have their head shaved and emblazoned with a temporary henna tattoo that reads "Need a change? Head down to New Zealand." Apparently the airline will pay the walking billboards 1,000 New Zealand dollars, roughly $660. Apparently the tattoo will only last about two weeks.
What will advertisers come up with next to turn heads?
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