×

Nocho Cinco

Last week, it was revealed that Cincinnati Bengals wide receiver Chad Ochocinco was not willing to pay the fee to Reebok so that his jersey could correspond with his name change. What we found most interesting about this is that Johnson will be able to have Ochocinco on the back of his jerseys next year.

That doesn't make much sense to us here. Why? Well, the reason for the penalty—we were ultimately told it was in the $700,000 range—is to reimburse Reebok and presumably the big retailers for the C. Johnson jerseys that would immediately be rendered out of date.

But what happens if the Bengals go 0-16 and Johnson is a non-factor? No one is going to go out of their way to get his jersey and the same amount of jerseys will be sitting there. Johnson is not in the top 25 best selling jerseys on NFLShop.com from April 1-Oct. 15.


Johnson has 32 receptions for 312 yards and two touchdowns so far this year, meaning he is on track to have his worst year since 2001, his rookie season

Questions? Comments? SportsBiz@cnbc.com