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CNBC’S ORIGINAL LONG-FORM PROGRAMMING TO BE OFFERED ON TIDALTV

CNBC’S ORIGINAL LONG-FORM PROGRAMMING TO BE OFFERED ON TIDALTV

DAILY US AND GLOBAL FINANCIAL NEWS ALSO PART OF LINE UP

Englewood Cliffs, N.J./Baltimore, MD/Washington, DC October 28, 2008---CNBC, First in Business Worldwide, has been added to the roster of TidalTV, Inc. (www.tidaltv.com

), a new online service offering premium branded broadcast, cable and web programming focusing on fueling people's interests and passions.

TidalTV will carry CNBC's library of original long form programming, which includes "The Hunt for Black Gold," "Saving General Motors," "Untold Wealth: The Rise of the Super Rich," "The Millionaire Inside," "The eBay Effect," "American Greed,"and more. In addition, TidalTV will provide its users with daily business news updates from CNBC.com

Elisabeth Sami, Senior Vice President of Business Development at CNBC said, "TidalTV gives CNBC an additional high end platform to highlight our popular original programming, as well expand the reach of our broadcast news and views from the world of business and finance. TidalTV appealed to us at CNBC as a platform that is dedicated to providing depth of premium content to an audience that is extremely passionate about business news."

"The addition of CNBC to the TidalTV roster of business news providers underscores our ongoing commitment to provide our users with a deep, premium branded video experience that feeds their passions," said Bob Quicksilver, Tidal TV's Chief Content Officer. "CNBC programming comes to TidalTV at a critical time when people have an unprecedented thirst for business news and information."

In addition to CNBC, TidalTV offers financial news from Wall Street Journal, Associated Press, and AFP as well as news features from NBC News and MSNBC. Please visit www.tidaltv.com





About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.