Great Companies Come at Fair Prices

"Buy great companies at fair prices, instead of fair companies at great prices," Mark Tinker, global portfolio manager at Axa Framlington Gemini, advised.

The U.S. 'nifty fifty' is a good place to invest, with steadfast companies like Johnson & Johnson , Wal-Mart , Colgate-Palmolive and McDonald's , as the stock prices are fair and as the bear market continues, these stocks will protect you, Tinker told CNBC.

They won't be the leaders in a bear-market rally, but they will be the leaders in a new bull market, Tinker added.

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