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Adidas Attends Etnies Party (Yahoo And Nike Too)

I have my first photos from the free beer party that skater shoe firm Etnies threw behemoth adidas last night in Portland, Oregon. Etnies decided to bring a little Santa cheer to Portland after hearing that adidas canceled all holiday festivities this year to save more than $6 million in money.

Etnies/Adidas Holiday Party
Rob Brink
Etnies/Adidas Holiday Party


I'm told about 250 showed up at My Father's Place Bar, and not only did the PBR flow freely (approximately 1,200 "tall boys"--16 oz. each), Etnies ended up offering free about 100 shots. They shut the place down.

Etnies/Adidas Holiday Party
Rob Brink
Etnies/Adidas Holiday Party

Most of those who showed are from the skater scene, but six self-professed adidas employees actually came (one shown here anonymously--note the shoe).

Etnies/Adidas Holiday Party
Rob Brink
Etnies/Adidas Holiday Party

Here's the surprise: 20 employees from Nike showed up and also a crew from Yahoo claiming their own holiday party was just eradicated. You can see a couple Yahoo employees with the lady elves.

Yahoo Holiday Party
Rob Brink
Yahoo Holiday Party


Total cost: $3,000. Publicity among your target consumer audience of young men: priceless.

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