Pops & Drops: Google, Campbell Soup...

Following are the day’s biggest winners and losers. Find out why shares of Google and Campbell Soup popped while New York Times and Hess dropped.

POPS (stocks that jumped higher)

Google (GOOG) popped 2%. The company cut down on costs giving its employees the G1 phone instead of cash gifts this holiday season. – I happen to like Google, says Joe Terranova.

Campbell Soup (CPB) popped 4%. “The Tale of Desperaux,” a film in which Campbell’s is a partner, features a kingdom built around the love of soup. – I saw that movie, exclaims Zach Karabell.

Southwest Airlines (LUV) popped 4%. The carrier announced plans to fly between the U.S and Canada. – Interesting, says Pete Najarian.

Prologis (PLD) popped 31%. Deutsche and Wachovia upgraded the warehouse owner after the company agreed to sell operations in China. – It’s a really leveraged company, reveals Karen Finerman.

Owens-Illinois (OI) popped 9%. The world’s largest maker of glass containers popped after it replaced Wachovia in the S&P 500. – Sad to see the financial name gone, says Joe Terranova.

Gamestop (GME) popped 5%. Last minute Christmas shoppers picked up gifts for the gamer in their family. – Games appear to be doing okay this season, explains Zach Karabell.

Starbucks (SBUX) popped 2%. For its latest cost cutting measure, the coffee chain told employees it will no longer guarantee company matching for 401(k)s. – Interesting, says Pete Najarian.

Sun Life Financial (SLF) popped 3%. CIBC World Markets upgraded the stock to “sector outperform” from “sector perform,” citing a strong position and balance sheet. – It’s not that exciting, says Karen Finerman. But it’s Christmas Eve.

DROPS (stocks that slid lower)

New York Times (NYT) dropped 5%. The newspaper publisher dropped after reporting ad revenue fell 21% in November. – I don’t think you’ll find Christmas cheer here, says Karen Finerman.

Hess (HES) dropped 2%. The firm followed crude prices which fell on larger-than-expected inventory levels. – They’re tethered to the price of oil, explains Joe Terranova.

Alpha Natural Resources (ANR) dropped 7%. The coal producer moved lower along with the rest of the space. – I’d walk away, says Zach Karabell.

Astrazeneca (AZN) dropped 1%. The FDA asked for additional information on its application for the depression drug Seroquel XR. – I think when they get more information you’ll see a pop, speculates Pete Najarian.

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Trader disclosure: On Dec. 24 th, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Najarian Owns (AMR) And Is Short (AMR) Calls: Najarian Owns (MSFT): Najarian Owns (XHB) Calls: Finerman's Firm Owns (AEO): Finerman's Firm Owns (MSFT) And (MSFT) Put Spreads; Finerman's Firm Owns (OIH) Puts; Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY), (IWM), (BBT), (COF), (USO); Finerman's Firm Owns (ROH) Call Spreads; Karabell Owns (AAPL), (GOOG), (JPM), (CSCO)

Terranova Is Co-Portfolio Manager Of The Virtus Diversifier PHOLIO; Virtus Diversifier PHOLIO Owns (IGE), (DBC), (DBV)

Terranova Is Chief Alternatives Strategist Of Virtus Investment Partners, Ltd.: Virtus Investment Partners Owns More Than 1% Of (ABD), (ARE), (BIG), (OFC), (DLR), (EXR), (IGE), (MAC), (DBC), (DBV), (SKT), (UA), (CLB): Virtus Investment Partners Owns More Than 1% Of Seagate Tax Refund Rights