CNBC TO AIR LIVE SPECIAL "CNBC REPORTS: THE DETROIT AUTO SHOW" TONIGHT, MONDAY, JANUARY 12th 8-9PM ET
One-Hour Live Special to be Anchored by CNBC's Auto Reporter Phil LeBeau
ENGLEWOOD CLIFFS, N.J., January 12, 2009—What a difference a year makes…a lot of the glitz and glamour is gone, but the show must go on.
Tonight, Monday, January 12th, CNBC, First in Business Worldwide, will air a live one-hour special (8PM-9PM ET), “CNBC Reports: The Detroit Auto Show,” anchored by CNBC’s Auto Reporter Phil LeBeau.
Live from the North American International Auto Show, the special will look at how the Big Three and other automakers plan to strengthen sales in a recession? What are the models they are banking on to get buyers inspired? And, CNBC’s Media & Entertainment Reporter, Julia Boorstin, investigates how the Big Three can convince skeptical buyers that their cars stack up quality-wise with their foreign rivals with smaller marketing budgets.
CNBC will also interview Henrik Fisker, founder and CEO of high-end hybrid automaker Fisker Automotive as well as a sit-down interview with Ron Gettelfinger, United Auto Workers (UAW) President as the union tries to rework its contracts to help the Big Three fight for survival. CNBC Senior Correspondent, Scott Cohn, will report live from Detroit on the union issues plaguing the automotive industry.
LeBeau will take an exclusive look at the coming electric car revolution with a sneak peak at what tomorrow’s car will look like—the new technology, features and much more. And, Jay Leno, the ultimate car enthusiast and host of NBC’s “The Tonight Show with Jay Leno,” will join CNBC for his take on the industry and his favorite offerings from the show.
Sanford Cannold is the executive producer of “CNBC Reports: The Detroit Auto Show.” Jason Gewirtz is senior producer, Meghan Reeder is producer and Samantha Wright is coordinating producer.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.