A CNBC Original, "NEWBOS: THE RISE OF AMERICA'S NEW BLACK OVERCLASS" will premiere February 24th
A CNBC Original, "NEWBOS: THE RISE OF AMERICA'S NEW BLACK OVERCLASS" will premiere February 24th (ALL TIMES ARE ET)
A CNBC Original, "NEWBOS: THE RISE OF AMERICA'S NEW BLACK OVERCLASS" will premiere on Tuesday, February 24th at 9PM/1AM. The show will repeat on Sunday, March 1st at 10PM.
CNBC's "Newbos: The Rise of America's New Black Overclass," is an original one-hour primetime documentary focusing on the growing class of self-made black billionaires and multimillionaires – mostly under 40 –
who have built wealth and influence in the sports, entertainment, and media industries. Based on Wall Street Journal/CNBC correspondent Lee Hawkins' forthcoming book of the same title, the documentary gives an inside look at the lives of some of the biggest celebrities in sports and entertainment, including: NBA star LeBron James, music and fashion mogul Sean "Diddy" Combs, NFL star Terrell Owens, recording artist Wyclef Jean, Major League All-Star Torii Hunter, The Williams Brothers of Cash Money Records, Multi-platinum gospel artist Kirk Franklin and Black Entertainment Television (BET) founder and entrepreneur Bob Johnson.
More than ever, black celebrities and entrepreneurs are taking ownership of their businesses and brands and are building fantastic wealth. But the experiences of the wealthy can vary within the contexts of race and class. Newbos are doing it at a much younger age than usual, and at a much faster pace, often starting from a lower post on the economic hierarchy. The journey to the black overclass, black America's new financial elite, is often filled with vast opportunity, but even greater pressure. In one-on-one interviews with the celebrities, called "Newbos," Hawkins takes us inside the experience of high-profile athletes and entertainers, discussing the implications of their sudden wealth and fame and their transition from the underclass or working class to wealthy class in a matter of a few years. Who are they? How did they become rich? What have they learned? What do they have yet to learn? What can we learn from them? What are their biggest challenges? How are they managing their wealth? What are their ultimate aspirations?
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
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