CNC Provides the Most Extensive Coverage of The World Economic Forum Annual Meeting, Davos

CNBC, First in Business Worldwide, will provide viewers with more coverage than ever before at this year’s World Economic Forum Annual Meeting in Davos (28 – 30 January), with live interviews and analysis on-air, online and with special programming. As a World Economic Forum Industry Partner, CNBC will be at the heart of the event.

CNBC regional networks and local language affiliate channels from around the world, including CNBC-e (Turkey), TVN CNBC Biznes (Poland), CNBC TV 18 (India), CNBC Arabiya and CNBC Africa, will be reporting live from the event giving viewers unprecedented analysis and interviews from attending CEOs, policy advisors and heads of state.

More than 1,400 chief executives and chairmen from the world’s leading companies are participating this year, the highest ever since the World Economic Forum was founded, and it promises to be one of the most important events in the Forum’s history.

From EMEA, CNBC anchors Geoff Cutmore and Ross Westgate will be live on the ground anchoring programmes (including Squawk Box Europe, Worldwide Exchange and Strictly Money)each business day and providing live reports to programming throughout the day. Many of the world’s leading CEOs will be interviewed including those from PwC, BT, Barclays, Zurich Financial Services, Airbus, Prudential, Bank of China, Aviva, Thompson Reuters, 3i, EDF, Shell and UniCredit.

Maria Bartiromo and Becky Quick will be leading the coverage for CNBC and MSNBC programming in the US, with live reports and interviews throughout the day.

In EMEA, CNBC’s coverage kicks-off on 27 January with daily news packages that will start discussions of the issues that will be raised at the Annual Meeting. Live broadcast coverage starts on 28 January, and will be supported with special on-line reports on a dedicated section on where viewers can watch video interviews, read additional exclusive news stories and blogs from reporters on the ground. This year, the site will also feature CEO guest bloggers and video bloggers including the CEOs from Alcatel-Lucent, Infosys and Nasdaq OMX.

There will also be a special half-hour wrap-up programme, on Monday,
2 February at 23.00 CET, anchored from Davos by Geoff Cutmore, with all the best interviews and analysis from this year’s event.

Unique CNBC Programming – ‘No Way Back’

CNBC is also hosting a special televised debate as part of the official agenda at this year’s Annual Meeting. The debate, hosted by CNBC’s Maria Bartiromo, is titled No Way Backand will ask a panel of leading global experts to debate the challenges and choices that need to be made on the road to economic recovery. The debate will ask what are the difficult decisions ahead and who will make them? Is it time to re-write the rules of engagement? Four advocates will set out a vision of how a given institution needs to respond to the changed economic environment:

· National Regulators: Duncan Neiderauer, CEO of NYSE Euronext
· Business: Steve Schwarzman, Chairman and CEO The Blackstone Group
· Governments: Dr. Montek Sing Ahluwalia, India’s chief financial planning architect
· Multilateral Institutions: Hon. Trevor Manuel, Finance Minister, South Africa.

Their theories will be challenged by:
· Sir Martin Sorrell, CEO, WPP
· Laura Tyson, Professor, Haas School of Business, University of California, Berkeley
· Howard Lutnick, CEO Cantor Fitzgerald
· Jim Turley, Chairman and CEO, Ernst & Young.

Front row participants will include: Youssef Boutros Ghali (Egypt Minister for Finance), Hassan Heikal (EFG-Hermes), Vineet Nayar (HCL Technologies), Ibrahim Dabdoub (National Bank of Kuwait) and Angel Gurria, Secretary General, OECD.

The No Way Back debate will air in a special one hour programme on 30th January 2009 at 23.00 CET. The programme will also air on CNBC in the US and Asia.

CNBC’s Maria Bartiromo will also moderate The World Economic Brainstorm, a dynamic session from the Annual Meeting, where panellists will tackle four of the major economic challenges facing the world. Highlight vignettes from the session will air in EMEA between 2 - 6 February.

CNBC will also air the TIME Board of Economists debate at the World Economic Forum, in a 30-minute special entitled the Global Agenda Council Update (on 4 February 2009 at 23.00 CET). The panel, comprised of TIME editors and a select group from academia to policy-makers and economists, will engage in a provocative discussion on issues and themes likely to dominate the global economy in the coming year.

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