Super Sunday Stocks - Part II

With the big game just around the corner, we decided to add to last week's post on the companies that are primed for big business on the back of Super Sunday...

090126 Troy Polamalu.jpg

Sporting Goods: According to, the Steelers' Troy Polamalu had the fourth best selling jersey of 2008. The Cardinals did not have a single player jersey make the top 20.
Licensed Jerseys are averaging about $85-90 a piece, up over 10% from last year.

Companies Impacted

  • Dick's Sporting Goods : Last year, they attributed $0.05 to the company's 2006 earnings per share to sales of "licensed merchandise relating to the Super Bowl."
    -Dick's operates over 350 stores in more than 38 states
  • Sport's Authority had been publicly traded on the NYSE, but was taken private by private equity firm Leonard Green & Partners. In May, 2006, each share of The Sports Authority was converted into $37.25 in cash.
    -Sports Authority has over 450 stores in more than 45 states
  • Modell's is family owned and operated and predominantly on the east coast: NY, NJ, PA, CT, DE, MD, MA, NH, VA, RI, DC
  • Wal-mart : is cutting prices on HDTV's prior to the Super Bowl.
  • Reebok, a unit of Adidas AG : which trades as an ADR in the U.S.: Reebok is the official outfitter of the NFL producing the official Jerseys, official locker room hats and knit hats

The Boss' Sony Music may be Born to Run

Music: Halftime and pre-game show performances have helped drive music sales for the artists since the early 90's (Nielsen); This year Bruce Springsteen is scheduled to perform. Will the Boss live up to his predecessors? Like Tom Petty, the Super Bowl will launch a new tour for Springsteen promoting his new "Working on a Dream" album.

  • 2007 Halftime Show: Prince
    • After the 2007 Super Bowl, Prince's album sales more than doubled according to Billboard
    • reported that several of his records including The Hits/B-Sides, The Hits 2, Ultimate Prince and 3121 were selling more that normal after his "Purple Rain" performance
    • The biggest jump was in sales of The Very Best of Prince which moved from No. 999 to No. 38 on Amazon's "Top Sellers" list
    • Yahoo's Buzz log was besieged with Prince queries such as "How old is Prince?" and "How tall is Prince?"
  • 2008 Halftime Show: Tom Petty and the Heartbreakers
    • Tom Petty told AP that he isn't much of a football fan, but he couldn't refuse the opportunity to play at the Super Bowl,"'s probably the biggest audience you can have I would imagine"
    • The game and halftime show was broadcast in more than 230 countries and territories, and last year's show received almost 148M viewers
    • Tom Petty announced a new world tour on January 24th last year, inspired by the Super Bowl; tickets went on sale the day after the Super Bowl
    • The announcement that Tom Petty and the Heartbreakers would be doing the halftime show ignited an 800% increase in online buzz compared to October, 2007, some questioning whether Petty can compare with Prince. (Nielsen)

Companies Impacted:

  • Columbia Records, a subsidiary of Sony Music has been the Boss' record label since 1973
  • Retailers:
    • Apple iTunes
    • Best Buy
    • Target
  • Search Engines and IM getting increased traffic:
    • Yahoo
    • Google
    • MSN
    • AOL

Japanese tire firm Bridgestone/Firestone has been named the "Official Tire Sponsor" of the halftime show in 2009
-148M viewers tuned in to watch last year's show with Tom Petty, a huge amount of eyeballs and promotion