Companies to Love on Valentines


The Discover Card’s Fourth Annual Valentine’s Day Shopping Survey Reveals the Way to Someone’s Heart is Through Their Stomach.

  • Men’s Feedback:
    • 73% of men said they plan to buy their valentine’s a special dinner; 65% will buy flowers; and 51% candy or chocolate
    • 56% of women in the survey expect to receive a special dinner; 48% expect flowers; and 39% would like to receive chocolates
  • Women’s Feedback:
    • 57% plan to buy a special dinner; 37% plan to buy music, books, DVDs or games; 44% will purchase chocolate or candy
    • 53% of male respondents expect a special dinner, followed by a night on town (35%); while 31% expect a getaway

Based on these survey results, here are some companies that may share the love this Valentine’s Day.

1) Confectioners:


More men and women expect to buy chocolate this year

  • Hershey sells its famous Kisses which are a Valentine’s classic (read more on HSY here)
  • Cadbury is the world’s largest confectioner by sales
  • Godiva was sold to Yildiz Holdings for $850M in Dec. 2007
  • Mars, Inc. the makers of M&M’s is privately held
  • Nestle SA is the world’s biggest food company
Valentines Roses.jpg

2) Florists:

  • FTD Group

Perfume, Lingerie, and more

3) Perfume Manufacturers:

  • International Flavors and Fragrances Inc.
  • Parlux Fragrances Inc.
  • Inter Parfums Inc.
  • Elizabeth Arden Inc.
  • Estee Lauder Companies Inc.
  • Revlon Inc.

4) Specialty Retailers:

  • Teddy Bears
    • Build-A-Bear Workshop
    • Vermont Teddy Bear is privately held
  • Lingerie
    • Limited Brands Inc. - owner of Victoria’s Secret
    • Frederick’s of Hollywood
    • The PajamaGram Company was taken private by the Mustang Group in May 2005 for $6.50 per share.

Jewelery, Cards and More

5) Jewelers:

  • Tiffany’s
  • Blue Nile Inc.
  • Harry Winston
  • Zale Corp.
  • is currently privately held with investments by Polaris Venture Partners and Ignition Partners.

6) Card makers:

  • American Greetings
  • CSS Industries

7) Restaurants

  • Morton’s Restaurant Group Inc.
  • Ruth’s Chris Steak House Inc.
  • Landry’s Restaurants
  • P.F. Chang’s
  • Darden Restaurants Inc.

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