Did Kellogg's Expect Backlash From Phelps Comment?


A week after Kellogg's chose to make a statement on Michael Phelps even though its deal with the swimmer was set to expire in days, the company is probably facing more heat than it expected.

We didn't get four phone calls returned when we wanted to ask Kellogg's officials, why, if they were so enraged, have they not taken the extraordinary measure of pulling boxes off the shelves.

Since then, they now have a "Boycott Kellogg's" Facebook page, that now has 3,288 members. And they got a good old ribbing from Seth Meyers on Saturday Night Live. Thanks to Chris at Eye on Sports Media for the catch.

Update:An organization called the Marijuana Policy Project announced it is supporting a boycott of Kellogg's in light of its treatment of Phelps. "Kellogg's dismissal of Phelps is hypocritical and disgusting, and our members are angrier than I've ever seen them," said Rob Kampia, the executive director of the MPP. "Kellogg's had no problem signing Phelps when he had a conviction for drunk driving (DUI in 2004), an illegal act that could actually have killed someone. To drop him for choosing to relax with a substance that's safer than beer is an outrage, and it sends a dangerous message to young people." The MPP claims to have more than 26,000 members.

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