A week after Kellogg's chose to make a statement on Michael Phelps even though its deal with the swimmer was set to expire in days, the company is probably facing more heat than it expected.
We didn't get four phone calls returned when we wanted to ask Kellogg's officials, why, if they were so enraged, have they not taken the extraordinary measure of pulling boxes off the shelves.
Since then, they now have a "Boycott Kellogg's" Facebook page, that now has 3,288 members. And they got a good old ribbing from Seth Meyers on Saturday Night Live. Thanks to Chris at Eye on Sports Media for the catch.